domenica 3 maggio 2015

Af-fundamental, Rubini...

When you know the people, it is no longer a matter of intuition. 
It's forecast...


Bissoli, a small trader of perfumes in the north of this folkloristic country, wanted to sell a fragrance all its own. He needed of all, name, perfumer, glazier, designer, but he's a rich guy. When he asked advice to Jicky 2.0, two years ago, we were very puzzled... 
Because the bald guy did not shine for originality and shared purposes. To us it was the usual little merchant trained to sell, and not a friend. In fact we argued (patiently), just to piss he off.

Now, almost two years later, we are wasting time with this little mess of "fragrance", whose end is in its origin. The invented name of the brand (Rubini was only the Bissoli's grandpa surname) is wrong (vowel u with consonant resistance, similar to lines of disappointment) but is not the name the problem. We've waited for the idea, but they have entrusted the presentation to a blogger nerd, result? Everyone understood that there was nothing to understand.

Little later and the perfumer was chosen, Bissoli said to us: Canali read and estimate You... We thought, WHO CARES? We read about him, and he does not like us. He has a pleasant face, could make the clerk in a shoe store... Instead he wanted to do the lab assistant for the IFF (after that school for lab technicians: Isipca). And he has no ascended to a position, for some reason...

Il n'est qu'un assistant, mais il ne progresse pas... il y a bien une raison!

We work with a bigger company, we hear the rumors. Lobbying.

Une lobby c'est un cercle d'entreprises amies, dont les top management sont en relations amicales constantes.

Canali is the author of this "perfume", Fundamental. Sorry for him...

The name is pretentious, fundamental (oh-oh-oh, really?) for who? For what? There are no answers, no one has ever had. The naming here is AGAIN wrong! With a U decidedly unpleasant and the desinence ends in a famous Swiss cheese.

And we come to perfume. F. seems Egoiste (current formula) of Chanel with McDonald's "sweet & sour" sauce. It's a perfume with a 15-18% synthetic sandalwood (santaliff, etc), 20% linalool, amber base, hedione, cedramber, synthetic musks, with elements such as sage oil and bases (ambre 83?) as "cuir vitessence Symrise", out of control, unpleasantly mixed, that "irritate" brain and nose. No real orris extract or good indian sandalwood or natural beeswax extract detected. Here and there emerge hints of rubber (from the leather dis-accord) 
and solvents, pfff...
...a masterpiece OF NOTHING! It's a cheap chemical bolus in denatured alcohol. There is no idea, there is only imitation. There is no taste, nor value. It looks like a Chinese imitation, a fake "Chanel" perfume (as made in Naples).

The bottle is terrible, the colour also. The cap is badly painted, wooden.

We saves only the strange case, in recycled fiberglass, made by a designer that has been called too late in the project to give uniformity to all the good and bad intentions.

The assembly is terrible: name, perfume and forms have no relations to each other.

The reactions of Egoiste's fans are indignation. The reactions of the rest are... sucks. This perfume is a fundamental failure, yet another failure of typical Italian arrogance.

Rating: ZERO 

(go for the current Chanel Egoiste -also After Shave- formula. It's much better and less expensive, b-cause the price for this f. rubin-etto 50 ml probably will be 135 €)!

135 €? Good Luck! Lots of Laughs!

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Nous sommes ici pour révérer l'affection que nous recevons, avec dévouement et engagement. Nous voulons accompagner les amis sur le chemin de la beauté avec les compétences et la loyauté qui nous différencient, dans un monde de menteurs et incompétents. Tempo da perdere con approfittatori e perditempo ne abbiamo sempre meno: francamente, non ne abbiamo più.

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J!cky 2.0